Our story

“LAN-kast-ər”:  pronounced with wide open vowels. Just the sound conjures a place that’s expansive, broad and extensive. A vast city region.

We’re part of the Northern Powerhouse and boast a portfolio of assets stretching out across the Forest of Bowland with historic landmarks still in the possession of the British Crown as the Duchy of Lancaster. A major destination on the West Coast mainline between Glasgow, London and Manchester and in the strategically important M6 corridor.

A city region crossed by canals and the River Lune, perfectly situated between two Areas of Outstanding Natural Beauty – within minutes of Morecambe Bay’s spectacular coastline, the open countryside of North Yorkshire and the mountains of the Lake District.

Lancaster is a place of quality, scale and magnitude.

Characterised by fine Georgian architecture: the Queen’s Priory, Lancaster Castle, and the Ashton Memorial sitting proudly in the centre of Williamson Park. Elevated by the academic excellence of not one but two universities, Lancaster and Cumbria.

Our new story reflects where we have come from, but more importantly where and how Lancaster can grow and develop in the future.

For the full story please download ‘Our Lancaster Story’.

Download 'Our Lancaster Story' (PDF 12MB)
Makers and creators

To sow and grow

Energising entrepreneurial excellence: upgrading our commerce and industry, developing new digital businesses, leading the way in sciences such as artificial intelligence, augmented reality and information apps.

Lancashire’s reputation as a place of making and creativity is showcased in Lancaster.

We are a city of diverse entrepreneurship which ranges from brewing and book publishing at one end of the scale to our nuclear energy facilities at Heysham.

Digital Lancaster underpins Lancaster University as a globally significant leader in higher education and digital innovation. Through research and development, teaching and engagement the University will be central to our mission to become pioneers in digital enterprise.

We will invest in offices and build industrial spaces, and through imaginative creative redevelopment of heritage buildings we will encourage digital and creative start-ups to thrive. We will provide opportunities for business growth and relocation which will bring well paid jobs to attract and retain talent from our universities.

Our students will want to remain in the region, to invest and contribute to our economy.

A city of heritage

By identifying relevant audiences, and through appropriate communication and marketing, Lancaster city is articulating its vision to secure major investment.

Plans are evolving for transformational developments such as Lancaster Castle and The Canal Quarter, alongside a range of significant transport improvements.

Lancaster University is embedded in a range of sectors in the city, actively participating in key initiatives, economic and cultural activities and student housing.

We are taking back our museums in an exciting plan to reposition their importance as a city centre attraction. Our early Roman history is being unveiled via a series of archaeological investigations which are going to continue for many years and are likely to be of international significance.

Linking with the university to develop Lancaster’s digital economy has been identified as a key force in elevating the city’s status as a place for innovation and economic prosperity.

Setting the scene

With over 2,000 years of history behind it, the city is putting in place infrastructure to raise the profile of Lancaster as a place to live, work and visit.

Vintage by the sea

Culture and heritage

We aspire to develop the Lancaster City Region as a magnet for artists of international standing, a creative playground for Lancaster artists and arts organisations and a place for collaborations: between art and business, international and local, professional and community.

We will continue to excel and grow Lancaster’s international reputation as a destination for heritage and artistic quality, attracting significant numbers of visitors and families.

Lancaster and South Cumbria’s cultural pedigree is acclaimed by Arts Council England as having the biggest critical mass of culture, outside of Manchester and Liverpool, in the North West.

We will create a year-round portfolio and become Lancashire’s festival city where young and old can enjoy the benefits of student culture in its broadest sense.

The region has a wealth of big stories relating to its buildings, from the Romans to maritime shipping and associated wealth providing the Georgian legacy, through to the manufacturing era of the Victorian period when Williamson’s and Storeys were world renowned.

The Ashton Memorial has long provided a beacon for Lancaster, whilst the castle, recently handed back to the city as a heritage site, is synonymous with the region’s Lancashire witch trials.

A location of choice

Location of choice

An escape from the mundane, the moors and mill towns, the modernity and motorways yet connected by high speed trains and with easy access to the M6. Lancaster has the lion’s share of Lancashire’s grandeur. Here is the county’s magnificence.

Visit our vibrant City of Lancaster, one of England’s chosen Heritage Cities, and be blown away by the spectacular beauty of ‘nature’s amphitheatre’, Morecambe Bay.

A royal city, a place of Kings and Queens stretching as far as Carnforth and the South Lakes, across to North Yorkshire, down to proud Preston and beyond to Ireland and the Isle of Man.

Canals, countryside and coastline receive city status in Lancaster.

The heady arts and cultural landscape mixed with the impact of two universities and a young, student population means this attractive city has an all-age bohemian vibrancy. It’s bookish, trendy, eclectic and ‘hip’ with a range of busy bars and laid-back coffee shops alongside the traditional high street shops and high-quality independents.

We attract free-spirited and discerning families, looking for healthy lifestyles and interesting housing stock. This is a diverse population of people with enquiring minds, who enjoy participating and investing in the vast community networks of interest which underpin the lifestyle of the city region.

Bailrigg Garden Village will link the city with Lancaster University, providing a modern place for living and a focus for growth. Strategically placed to capitalise on the regions connectivity, families grow with access to the fresh air and finer city assets like museums, theatres and galleries.

Tell your story


Download the Lancaster Toolkit and tell your Lancaster story.

  • 37 page design and branding guide
  • Lancaster Place font
  • Lancaster Place logos
  • Hi-res concept graphics
  • Specially commissioned images of the Lancaster City region
  • Images (only) also available on our Flickr channel
View and download images on Flickr

Lancaster’s visual expression is made up of various elements including a unique visual language, visual identity, colour palette, typefaces and photography.

This allows you the ultimate control and flexibility to turn focus up and down on aspects and audiences whilst still relaying one message, which feels and looks like the overall brand.

The visual language is a highly adaptable and evolving system, not just a static logo, so we encourage you to use this in a forward thinking way.

Think like Lancaster – show culture, heritage and innovation and push these tools to their limits – but most of all have fun!

Register to access the
Lancaster Story Toolkit:

* indicates required

A Place Of Change

Your story?

Lancaster’s new story is managed by a creative, commercial and community-minded team of stakeholders firmly focussed on the vision and values of the City.

If you would like to contribute to this new story, find out more, or if you simply have something to say, please let us know.